专家姓名：Robert Morrissette   （Senior Researcher）
American Chamber of Commerce –China
Brazil- Florida Chamber of Commerce
国    籍：Canada and United States 
研究领域：International Marketing & Branding Strategy
Goods-Supply Chain Logistics of Chinese Global Exports
教育背景：

1991 University of Quebec Montreal，Executive MBA International Business

1985 University of Montreal Business School，Advertising & Marketing Management

1979 Ahuntsic College, Montreal，Civil Engineering [Geotechnics]

工作经历：

2006-current  Professional Management Coach  Train senior
Executives in Strategy, Leadership, Business Culture &
Communications [Alstom, CICPA, China
Ministry of Finance, China Mobile, COSL, FunCom, ICBC, Lenovo, Nokia, Siemens, United Family Hospitals].

2000-2001   Director, e-Business Marketing & Strategy
Directed global eBusiness, branding &trademark program to attract new clients &investors -- Supervised international marketing & PR -- Designed strategic knowledge base to maximize software development speed & profits – Increased lead-generation volume by 40% while reducing cost by 70%

1996-1998   Partner/Vice President Marketing & Operations
Reengineered business to attract new customers & investment capital – Directed international business development, marketing & PR -- Reduced operating expenses by 60% -- Created global B2B+B2C web site & repositioned brands increasing sales 300% & shareholder value 500%

1993-1995   Partner/Senior Strategist Implemented global marketing & media campaigns to launch new technologies & attract investors -- Defined most valuable market-penetration strategies – Designed client-specific editorial content – Secured media coverage in target trade publications.

1991-1993   Manager, Advertising & Promotions
Built cross-functional teams – Produced award-winning travel guide & global B2B marketing program within 50% of allocated time & budget -- Created consumer loyalty
programs -- Established strategic alliances-- Managed advertising, promotions & PR suppliers -- Generated 60% sales response for international B2B direct marketing campaign – Increased communications ROI 300%.

1987-1990 Director, Tactical Marketing & Promotions Division
Developed international marketing campaigns & strategic alliances --Repositioned international brands --Supervised agency staff & suppliers --Negotiated strategic alliance for worldwide launch campaigns -- Generated over 500% ROI on Air Canada campaign.